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A Career in Marketing

Marketing is regarded as one of the most important tools in todayò€™s business scenario. It is important for every industry to use some or other marketing tools to survive in this competitive world. In todayò€™s world, even the smallest consumer goods - be it a pan masala, matchstick box or joss stick - use marketing strategically to improve their business. Some use marketing in the initial stage to spread awareness about the product and some use it to beat the increasing competition and sustain in the business or to build their position. Therefore, a career in marketing can be very challenging and fruitful at the same time.

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Teachers Also Need A Good Cover Letter

Writing a good cover letter is the best way to sell yourself to an employer. It is written very differently from a resume. A lot of qualified job applicants haven"t even got themselves a job interview because their cover letters were not interesting enough for the employer. Cover letters give an employer a chance to get to know the applicant even before he meets them.


How I Changed Career At 40

On Sunday afternoons, Iò€™d start to feel a bit down. It would be a matter of hours before my week would start all over again and Iò€™d be back at work in a job I really hated. I didnò€™t like this feeling so I decided to do something about it.

I was in my late thirties when I went in search of a new vocation. As a father of two with a full-time job, studying for my new career wasnò€™t easy.Ò  I managed to pass six exams and secure a role within a rapidly expanding company when all around me said it could not be done by someone my age.

When I announced my plans for a career change, people thought I was crazy. My wife began checking search engines for symptoms of the male mid-life crisis come early!

Those around me suddenly turned into career advisors and offered lots of so called friendly advice. One person told me that he knew of several graduates in their twenties who were struggling to find work. Their area of study was the field that Iò€™d chosen to move into. He went on to tell me that at nearly 40 years of age, I didnò€™t stand a chance!

Surrounded by these ageist merchants of doom and gloom, I developed a valuable new skill ò€“ selective hearing! I worked on developing a positive mindset. Soon, I began hearing about more and more people whoò€™d made successful career changes later in life.

*A corporate events planner of 15 years decided to pursue his gardening hobby. He took evening classes and now has his own gardening business.

*A former colleague retrained and qualified as a paramedic.

*The middle-aged lady that sought help in dealing with her troubled teenager went on to become a relationship counsellor.

*A bank employee, whose health condition required them to undertake a strict dietary regime, now works as a nutritionist.

*The computer engineer that was made redundant became a Fitness and Yoga instructor.

*A lady, fascinated by her problem puppy, studied canine psychology and is now a dog trainer.

*A relative, whose business collapsed, is now a qualified plumber, (I am told that he is often heard whistling while he works!)

*All of the people I have mentioned were over 35 years old when they began retraining. Some did not qualify or begin their new jobs until they were over 40.

When you consider that most of us will spend around a third of our adult lives working, doesnò€™t it make sense to do something for a living that you enjoy?

These days it is not uncommon for the average person to have as many as five different careers in their lifetime. So if youò€™re unhappy with your present job, why not change?






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